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VA Success Story: How Kim Became a Successful Product Launch Virtual Assistant

September 19, 2018

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With the term virtual assistant, or VA, becoming popular online in the past few years, more and more people are looking into working from home as an assistant.

Becoming a virtual assistant is a great transition from many in-person jobs that are already focused on administrative and technological skills, but not everyone has the business knowledge to make sure their VA business is profitable.

That’s why I started offering Virtual Assistant Coaching and my course, $10K VA, to help new VAs create a profitable business they love.

Now I want to start sharing some of those success stories from my coaching program and course students. Everyone’s story is a little bit different and hopefully as this series continues, you’ll find at least one that resonates with your own journey, or where you want to end up. 🙂

For Kim Studdard, it was an easy choice when she decided to leave her job to become a self-employed VA. Not only did she want to be her own boss, but she wanted the freedom and opportunity to earn money from home while caring for her daughter.

Here’s how she’s used virtual assisting to achieve her goals and how she became a successful product launch VA.

Hi, Kim! To start off, tell us a bit about you.

Hey there, I’m Kim, and I am a workflow strategist and product launch VA. I’ve been an entrepreneur for two years now, and I started as an admin virtual assistant.

Now, I teach time-strapped moms how to organize and scale their businesses. Many of my one-on-one clients hire me to help them launch their courses and other digital products.

Why did you decide that you wanted to be a product launch VA?

It’s not something that I chose, but rather, it found me. I was helping with a course launch for a client, and it hit me — I was really good at this!

From then on, I just let existing clients know what I was up to, and I even had some of those clients refer me to other people to help them launch their courses and products.

From there, it just grew into a specialty for me, and it’s allowed me to earn more while working less. Plus, I LOVE doing it, so it all worked out! I’m really glad that opportunity fell into my lap.

What exactly does a product launch VA do?

For me, I’m more of the workflow strategist, so I organize everything from beginning to end. From there, I decide what all needs to be completed for the launch, including social media, email marketing, and even which platform to host the product/course on.

I assign everything accordingly and take on the tasks and parts that I’m fluent in.

For me, email marketing and social media are my favorite and easiest tasks, so I typically choose to do those myself. However, if my client has a team in place that already works on those tasks, I act as more of the overseer of the project.

This way my client can focus on what they do best, which is putting themselves in front of their audience.

A product launch VA could do anything and everything involving launching a product or course, including webinar help, technical help, graphic design, and more. However, the more you understand those components, and the more you can do/delegate, the more money you can charge to do so.

I’ve found that a lot of VAs start out in the general admin area, but then they feel stuck there and aren’t sure how to transition into a more specialized role. How did you transition from an admin VA to a product launch VA?

I honestly haven’t fully transitioned. I still provide general VA work for a few select clients, but any new clients that come in are typically looking for product launch help.

On my hire me page, the only services that I offer are my launching services. So I guess I would say that my transition is still ongoing. I’ve done it so far by making a name for myself as a product launch VA, and only taking on new clients that fit that niche.

Did you have any struggles when you started your business?

Of course! Here’s the thing — as a business owner, you’re always going to have something that needs to be done, something that pops up out of nowhere, or a few struggles here and there. But the good thing is that you can learn to overcome those struggles.

This isn’t to say that the road to being a business owner is easy or super quick (oh how I wish), but it’s easier when you have a roadmap and support like I got from Kayla. I’m proof of that!

Aww! Thank you. 🙂 How did us working together help you and your business?

Working with you taught me how to be more organized up-front. If you’re scatterbrained or unorganized, you can’t get anything done properly.

It doesn’t matter how hard you work, how many clients you gain, or how much you charge, organization is key to being successful as a business owner, but especially as a VA.

Tip: Ready to raise your rates? Download my FREE proven script here!

You have other people’s businesses in your hands, and disorganization can cost them money, time, or in the worst case scenario, their respect.

What other lessons have you learned and how did you use them to your advantage?

I was able to perfect my pitch. Plus, I learned how to grow my business without having to pitch at all. I haven’t pitched for new clients in over 8 months and my business is still growing!

Another thing I learned is how to really hone in on who I want to work with and why. I learned how to set myself apart as a VA, and how to get paid faster! Who doesn’t love getting their money super fast, especially when you’ve worked so hard? 🙂

What was the biggest thing you learned that you want to share with others?

How to stop charging hourly! While I still have some hourly clients, I was able to up-level my business and my niche to fit what I loved doing, which is helping people launch their courses and products.

I now charge a flat rate fee, so I get paid more now, and I’m doing what I love the most!

That is awesome! Ok, final question, would you recommend $10K VA to others who are just getting started?

Yes, of course! I easily earn $7,000 to $10,000 a month! I attribute a big part of that to working with you and the lessons I’ve learned from one-on-one coaching and $10K VA.

Since you’ve worked as a VA for years, you definitely know the industry, and the $10K VA course is the perfect map to help new VAs get started on the right foot the FIRST time!

I only wish I had taken the course sooner! In the beginning I made the mistake of trying to do everything myself. But then I learned that it takes too long, and it’s draining!

With $10K VA, you have everything laid out in front of you, plus tons of resources that you can copy and customize to use in your business. This will save you a ton of time and legwork trying to figure things out yourself.

Plus, you get support from Kayla and other VAs in the course. Thats something that you wouldn’t get anywhere else!

This is getting long-winded, but I have to say the best bonus is that you get access to tons of cool new work and client opportunities if you’re a part of the Pro plan! Cold pitching is hard work, and when you’re new, you get a lot more noes than yeses.

But when you have someone advocating for you and your expertise, (like Kayla!) it’s so much easier! This bonus alone more than makes up for the cost of the course!

What’s next for you and your business?

I’m working with my clients, happily, and plan on doing more consulting and project management. I recently updated my website and really focused on what I wanted to provide and who I wanted to work with.

It’s been great so far, and I’m so happy to have clarity so I can continue to grow and expand.

Awesome! Well Kim, where can people find you if they want to connect?

You can check out my website, The Entrepremomer, and I’m also active on Instagram, Twitter, and Pinterest. Finally, I just wrote an ebook that you might want to check out. It’s called 30 Days to $5K and it lays out a clear step-by-step roadmap to help you increase your income up to $5K in 30 days.

Kim is a Texan native who has lived in Kansas City, MO with her husband and daughter for almost five years. While she loves being at the beach and traveling, she spends her days as a full-time virtual assistant and mother. Juggling entrepreneurship and motherhood isn’t always easy, but she’d take that over a desk job any day.

Have questions or comments for Kim? Drop them below! Want to be a featured student success story? Reach out to me here!

Kim earns $7,000 to $10,000 a month as a product launch VA. Here\'s how she got started and grew her business.
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