VA Success Story: How This Executive Assistant Mixed Purpose With Passion

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I am so excited to be sharing another virtual assistant success story. But this time it’s from someone who has been in the game for a long time.

My student, LaSaundra, has been an executive VA for over 5 years. She said she joined $10K VA to help her learn more and grow to the next level in her business. 

In this interview, LaSaundra talks about why she decided to join $10K VA, how she manages her clients, and more. 

Here’s my interview with LaSaundra. 

Hi, LaSaundra! To start off, tell us a bit about you.

I am a southern girl who had a big epiphany while at work one day. I realized that I could work from home performing administrative tasks instead of commuting to an office every day. 

After leaving the traditional office setting, I never returned. Although I deeply enjoy what I do, Executive Assisting, I also spend lots of time with my family, I listen to music (mostly country), I like to cook, and I enjoy learning new things.  

Have you had any struggles with starting your business?

YES! I had many struggles when I first began my VA journey.

First, I was nervous that I would fail.

(Note from Kayla: This is a super common fear among new VAs. So, you’re not alone.)

The good news is, I was right. I did fail in many ways, but I also learned from each and every mistake. 

Most importantly, I learned that failure doesn’t mean it’s over, it just means that I had some growing to do.

I began researching ways to become a better VA, learning what skills were needed, where to find clients, how to become more marketable, the importance of confidence and social perceptiveness, and much much more. 

The key was to remember to take my time. I didn’t have to learn everything in a day or even a year.   

How did $10K VA help you and your business?

As ambitious as I am, I do suffer from lethargy in some areas of my business. After taking this course, I have finally created an onboarding form (using google forms), which I had been procrastinating on for quite some time. 

In addition, I am preparing to create a formalized onboarding package soon. Finally, being reminded that I am valuable and have a lot to offer my clients was HUGE! It’s easy to forget how much training, learning, tears, and sweat equity I put into starting my business. So having Kayla provide that reminder was perfect. 

What lessons have you learned and how did you use them to your advantage?

I learned that it’s important to only work with clients who truly value you (and who you also value).

Early on in my VA career, I began working for a client because I was thrilled at the idea of having more clients.

However, I didn’t like the role/work that I’d be doing, the client didn’t want to match my rates, and yet I still took the job. After a few months, I knew that I had to find a way out and fast! Eventually, I gathered my nerve letting the client know (in writing) that I would no longer be able to move forward which provided instant relief. 

Fortunately, the client was cordial during the entire process. It was during this time that I learned not to settle. And I’m not only referring to finances but clients as well. I certainly wouldn’t have had a problem taking a pay cut for the right client or if I was doing the type of work that I could appreciate, but that was not the case here. 

In any case, I also gained a great deal of knowledge from taking this course as well. I learned to factor in “all” costs when setting up a payment plan for my client. Many times, I’ve provided prices based on the work performed, not factoring in peripheral tasks (like calculating hours, closing client tabs, billing, etc). 

What was the biggest thing you learned that you want to share with others?

I learned to NEVER be afraid to make “the ask” when interviewing for a role. Most clients have room in their budgets to offer more than stated.

However, if you’re really interested in the role and the client can’t offer more, use your discretion before accepting/declining the role. When I first started my remote career, I certainly worked with a few clients who simply couldn’t afford to pay more and that was okay. 

I also learned quite a few other things while taking this course. One of my key takeaways was being reminded of how much I value being a VA. Being able to help others in an administrative capacity is my passion. I am certainly in this profession because I profoundly want to be here. 

Would you recommend $10K VA to others who are just getting started?

Absolutely! When I was new to the VA world, I had to learn so much on my own. I didn’t have much help in getting started. I spent hours, weeks, and months investing in myself (and currently still do).

My goal was to learn as much as I could, as quickly as possible and I did. While most of my self-education was fee-free, it took me a great deal of time to consume the information. So if you’re looking for the key ingredients to initiating your VA business, or if you’re a seasoned VA who’d like to give your business a boost, this program is for you.

It’s competitively priced, self-paced, and filled with pertinent information. More importantly, it’ll save you so much time!

What are your goals for your business?

My goals are to consistently grow by continuously learning, understanding trends and changes in clients’ needs, establishing relevant marketing practices, and the like. Simply put, my desire is to always increase my earnings and I’ll do that by continuously becoming more valuable.  

Where can people find you if they want to connect?

I can be found on my favorite social media channel, LinkedIn!

Have questions or comments for LaSaundra? Drop them below! Want to be a featured student success story? Reach out to me here!


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