UPDATE 5/2018: I no longer use or support Board Booster. All links referring to Board Booster have been removed.
After a huge month in April, my income is down slightly for May. But, I’m still super happy to be over the $10K mark for the month of May.
Income fluctuations are a part of life when you’re self-employed. I do my best to put contracts in place to guarantee a steady income from most of my clients. But, not all of them are on a steady monthly retainer. This is why I try to save quite a bit of my income in my emergency fund and as a buffer in my business account. You never know when you might have a low income month for whatever reason!
In this month’s post, I’ll dig into the numbers for my income and business expenses, plus I’m sharing how I use both Board Booster and Tailwind in my Pinterest strategy. You’re going to love this because I’m including free videos with a behind-the-scenes look at how I use both Board Booster and Tailwind.
Why Share My Online Income?
If you’re new to my blog, you might be wondering why I’m crazy enough to share the juicy details about how much money I earn online. I definitely don’t do it to brag. The reason I lay it all out there is so you know how much I’m earning and spending with my business, because I want all of you to know how I truly earn an income online.
I want this site to be an inspiration to help you break free financially and live a life of freedom!
Sharing my online income also helps me stay accountable and track my own progress over time too. I love seeing how this business has changed and grown since I started freelancing part-time back in July 2014. Now, I do this full-time and have been for almost 2 years! (Say what?!)
Here’s a look at my online income and expenses for last month. After that, I’ll share how I use both Board Booster and Tailwind in my Pinterest strategy.
VA/Blog Management Services – $8,307.38
Freelance and Ghost Writing – $3,220.00
Advertising here and on FinancialConversation.com – $180.00
Coaching – $0.00
Online income reports are some of my favorite blogs posts to read because they are so inspiring! But, I wish more bloggers would share their expenses. I don’t feel that a business is truly being transparent if they don’t share how much they are spending on their business each month, as well as their income.
The expenses listed below are only what I paid out of my business account this month.
You won’t see a line for internet because that is something I would pay for even if I didn’t have an online business. (But yes, I do get to deduct most of it now that I have an online business.) So keep that in mind.
Contract Services – $3,639.00
PayPal and Other Fees – $65.21
Facebook Ads – $63.05
Board Booster – $10.00
Social Warfare – $29.00
Podcast Hosting – $60.00
Gifts – $37.55
Amazon Giveaways – $40.00
New Computer – $100.00
Rebrand – $350.00
Total Expenses: $4,393.81
Income less Expenses: $7,313.57
I think I’m going to stop saying my rebrand is done now as I keep finding more and more things to improve, fix, or change after the site changeover a couple of months ago.
I’m sure it will be a work-in-progress forever as I figure out more things that work, things that don’t work, and as the world of blogging continues to change over time. 🙂
PayPal fees are always my least favorite expense. I absolutely hate having to give away part of my money just to get paid! I know my PayPal fees would be WAY higher if I didn’t use FreshBooks. I can’t recommend FreshBooks enough if you are a freelancer who is primarily paid by PayPal. It can help you save a TON on PayPal fees. Plus, if you use my link, you can try FreshBooks free for 30 days!
Last year I started using Board Booster to help increase my traffic from Pinterest. It has worked well, so I increased to a larger plan back in January. I also use Tailwind, but I pay for that annually, so that’s why there’s no charge shown for it each month.
Don’t forget, I don’t get to “take home” that entire $7,000. My online income has not been taxed, so I set aside a large portion of it each month for that.
If income reports get you jazzed, you can see all of my online income reports on this page!
Just to see how far I’ve come, I averaged my monthly online income for the 35 months I’ve been freelancing. Even with the smaller months at the beginning, my average monthly online income (gross) is $5,261.56. My 12 month (gross) average is $9,588.95.
How I Use Both Board Booster and Tailwind for Maximum Pinterest Exposure!
If you’re a blogger, you’ve probably heard about Board Booster and Tailwind. (If you’re not a blogger, learn how to start your own blog here.) Both are great tools to use to save time and get maximum exposure for your content on Pinterest.
While many people think using these tools is an either-or question, I think it’s a much better idea for you to use both! This is because they can be used in two totally different ways, both of which can help you get more views, re-pins, and click-throughs on your pins.
Here’s how a 5,000 foot overview of how I use both Board Booster and Tailwind. If you want to go more in-depth with me, check out my free behind-the-scenes videos by entering your email address below. Only my VIPs have access to these helpful guides!
Board Booster is great for promoting your own content over and over again automatically. This can be done for your group boards and your own boards, like your “Best of” board. You only have to do the work of pinning your content and organizing it once.
It may take a few hours if you have tons of content already on Pinterest or on your blog that you want to get onto Pinterest. But, once that’s done, you can simply spend about a hour each month to maintain it from there on out.
The other really great thing about Board Booster is it’s very budget-friendly! You can start with a plan as cheap as $5/month for 500 pins. They have plans of all sizes. Their largest plan which is HUGE, giving you 11,000 pins for $110/month.
Personally, I started with the $5/month plan and I increased it a few months ago when I joined more group boards and needed a higher pin limit for the month. I suggest only increasing it when you are using 100% of your monthly quota.
Bonus tip: Board Booster won’t shut you down if you go over by a pin or two each month, but if you go over again and again, they will email you to ask you about upgrading to a larger plan.
Let me just be clear about this – I only use Tailwind to pin other people’s content. I let Board Booster take over pinning all of my content automatically with their looping tool for my “Best of” board and their scheduling tool for my group boards. In my free videos, I explain more about that in detail!
A big part of Pinterest’s algorithm is based on you sharing other people’s content. They want you to be a team player and will show your pins more often in the main “feed” if you pin other people’s content just as often, or even more often than you pin your own.
Of course, you can go in and pin other people’s content manually, but it usually works best to pin things throughout the day rather than pinning everything all at once. But who has time to log in and pin things on Pinterest multiple times/day? Not me! (And probably not you either!) This is where Tailwind comes into play.
The other great feature Tailwind has is suggested content to help you find more related pins to share on your account. Sometimes it’s hit or miss, but I have found some good content in the Tailwind suggestions.
As I said, that’s pretty simple overview, but you can see exactly how I set up and use my Board Booster and Tailwind accounts in my free videos. They were so much fun to film and I know you’re going to love them! 🙂
Do you use both Board Booster and Tailwind for Pinterest? Did you make any income online last month? Don’t forget to drop me any questions you may have about blogging or business and they may be covered in a future post!