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Quizzes

How I’m Using Quizzes in My Business

July 23, 2019

This article may contain affiliate links. Read our Disclosure Policy.

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If you’ve been around for a while, you might know that I’ve been slowly but surely transitioning my business over the past year.

I decided I was tired of earning all of my income from freelancing. Freelancing is a great way to make money and become your own boss pretty quickly.

In most cases, you can start earning money faster from freelancing than from being a blogger.

Bloggers mostly earn money from affiliate marketing, advertising, and potentially from creating and selling their own products. More on that here.

It takes a lot of time, blood, sweat, and tears to build a blog with a large enough following to earn a full-time income. This is why I turned to freelancing to get out of my day job.

But, over the past year I’ve been making changes to increase the earnings from my own brand. This included a major re-brand last year. Next I built my course, $10K VA.

Now, I’m on to my next thing. Growing my business with quizzes.

Why You Should Use Quizzes in Your Business

I was recently contacted by Interact Quiz Builder about trying out their quizzes I must say, the timing was perfect.

I’ve been hearing about people getting some amazing results with quizzes. (Like my friend Leisa who got new email subscribers from her Interact Quiz + Facebook Ad combo for just $0.44 each!)

Quizzes provide an active way for your followers to interact with your content. (Thus the name I suppose. 🙂 )

With quizzes, you can grow your email list or segment your current subscribers. With this growth and information, you can tailor your email content, blog content, and whatever-else content to help fit your audience.

Plus, quizzes are very shareable on social media, which gives them a huge organic reach.

All of this will result in more affiliate sales or sales of your own products.

More sales = more money.

How I’m Using Quizzes in My Business

I’m just getting started with quizzes in my business and I can already see that it’s going to be a game-changer.

I just created my first quiz with Interact Quiz Builder and I was shocked at how easy it was to create a quiz that looks completely unique to my brand.

Here’s my first quiz.

 

How I Plan to Use My First Quiz

My plan is to do a few things with my first quiz.

First, I plan to write a new blog post about the topic and embed the quiz to get email signups.

Next, I plan to run some Facebook Ads to drive more traffic to my blog post where the quiz is embedded.

You can learn the exact strategy I’ve used to get Facebook traffic for just $0.01 per click here.

I also plan to run some Facebook Ads to the quiz directly.

Depending on how my first quiz converts, I may either tweak it, or the ads until I get my desired results.

On the back-end of things, I am setting up new email sequences to accompany the quiz.

After people take the quiz, they will get a custom email sequence depending on their results.

For most subscribers, the email sequence will be a funnel that will ultimately lead subscribers to my course, $10K VA.

For one of the quiz results, the email sequence will point subscribers to other resources where I may earn an affiliate commission.

How I Created My Quiz in 15 Minutes

Creating my first quiz was easy. I kept it simple with only two options for each of the nine questions. I also stuck to a pretty basic layout.

My goal with my first quiz is to see if it will be a viable way to grow my business, thus I wanted to keep it pretty simple.

Depending on how it converts, I may go back and revise to make it more complex in the future with additional questions, more than two answers, etc.

However, my suspicion is also that a simple quiz may actually convert better than one that’s more complex. I know I have a short attention span, especially if I take a quiz on social media, so I tried to keep that in mind when setting up the length of the quiz.

That said, I may still go back and make some tweaks on the back-side of the quiz and email funnel. This way it won’t be any more complex or time consuming for those taking the quiz, but I’ll be able to get better data and provide better information to quiz takers.

Since simplicity was my goal, I used a quiz template from Interact and customized it with my own brand colors, some updated photos, and of course, I created my own questions and answers.

The quiz creation process only took about 15 minutes!

I’ll be sure to keep you guys posted about how the quiz performs.

In the meantime, you can give Interact a try for free using my link. Some of the features aren’t available on the free account, but you can still play around and see if quizzes could be a part of your business growth strategy too.

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